5 Must Do's When Staging a Luxury Home


The truth about selling luxury homes is that they ALL need to be staged. I actually pay for a stager as part of my service when you hire me to sell your home. In my experience, there is a significant difference between decorating a home to live in and staging a home for sale. Your luxury home photography is the first showing of your property. With extensive international on-line syndication to over 5,000 real estate web sites with Sotheby’s International Realty, the photography has to be perfect. We have the professional in house photographers to provide the quality needed. But that is the second step. The first step is preparing your home. Here are my top suggestions for getting your home staged.

  1. De-clutter by removing as many personal items as possible while still making it feel like a home.

  2. Remove almost all personal photos.

  3. Hire a professional stager. I actually pay for a stager as part of my service to you.

  4. To make money on the sale of your home you will have to spend money. You may need to paint or re-carpet. This is sometimes not a popular suggestion, but it’s worth it. You will very likely get your money back out of the investment and sell your home more quickly.

  5. Remove extra pieces of furniture and/or heavy window treatments. The goal is to emphasize architectural features, square footage and views. Extra furnishings impede this goal.

You will receive top dollar for your home the quicker you sell it. There are always carrying costs to having a listing sit on the market, whether the home is paid for in full or not. There are taxes, HOA fees, membership fees, mortgage payments and the missed opportunity cost of using the revenue elsewhere.

Call me at 801-550-7563 to get your home staged and sold!

Mary Ciminelli